Preparing a feasibility study

t is divided into three main axes:

1. Marketing Feasibility (Audience and Competitors)

Market research: Determine the demand for your service or product.

Competitor analysis: Identify their strengths and weaknesses (What will you offer that others don't?).

Target customer identification: Develop the ideal customer profile (age, interests, purchasing power).

2. Technical and Operational Feasibility (How will the project succeed?)

Location and space: Where will the project be based (physical or digital/cloud)?

Technical requirements: Machinery, equipment, software, and raw materials needed.

Labor and administrative structure: What skills and roles are required to run the business?

3. Financial Feasibility (Numerical Language)

Capital costs: Funds required to establish the project (licenses, interior design, equipment).

Operating costs: Recurring expenses (wages, rent, marketing, bills).

Expected revenue: Sales volume estimate based on market research.

Current financial indicators: Calculating the capital payback period and return on investment.